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Friday, 19 Sep 2014

The Ultimate Guide to Building a Successful Online Business Brand

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If you’ve always dreamt of running your own business, you’re certainly not alone. The entrepreneurial spirit is alive and well in the UK, of that there can be little doubt. As a result of long-term economic uncertainty, many people don’t have the luxury of job security. There are people who are on zero-hour contracts and may not know what their income will be from one month to the next. So, it can be of little surprise that so many people are choosing to take a leap of faith and start a business of their own.


Source: Flickr

The internet has opened the door to many different avenues of employment, so there are more options for people to work from home and build a business up from scratch. However, there is a downside to this. The market is becoming vastly overcrowded, and it’s becoming more difficult for start-up companies to get their brand recognised. Well, we here at isbdesign.co.uk, have great admiration for anyone trying to build an online  business. So, with this in mind, we’ve given you a head-start in this department by putting together this ultimate guide.

Identify Your Target Audience

Your business strategy will largely depend on who it is you’re trying to sell to. It may sound obvious, but if you don’t know who your target audience is, you could end up wasting a lot of time and money. For example, if you’re selling hair care products for the over fifties, there’s little point in paying to advertise in a magazine aimed at teenagers. It’s your job to know exactly who you want your message to reach, and to tailor it to suit that particular audience.

Brand Exposure

Your product or services could be the best the world has to offer, but if your business brand isn’t gaining exposure, your message isn’t going to reach the people that matter. This is why it’s essential that you expose and promote your brand as much as possible. Start with designing a logo and colour scheme. It needs to be instantly recognisable, and easy to identify. Then you need to set about incorporating your brand design into all of your products and business literature. So, for example, if your company delivers, ensure your products arrive in custom-built boxes and branded packaging. The Box Co-op is one company that offers such a service.

Implement a Social Media Strategy

Social media is one of the quickest and most effective ways of getting your brand message out to the mass population. Any business trying to be successful in the current market cannot afford to be without having some kind of social media strategy in place. So, if the whole thing is a little out of your comfort zone, there’s no reason you can’t outsource to someone more experienced in the field. It may cost you in the short term, but it could help ensure your success and longevity in the future marketplace. After all, in business, you have to spend money in order to make money.

Follow our advice, and who knows? In a few years’ time, you could be rubbing shoulders with the likes of Branson, Gates and Zuckerberg. Stranger things have happened…

2367912544_c69983f95b_oSource: Flickr


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